Target Audience

• All genders

• All ages around campus (however geared for students)

• All ethnicities

• All economic status

• People with visible and invisible disabilities

• People who feel they need guidance

• Allies of people with disabilities

Brand Role

Concept, Design Execution, Brand Identity, Brand Strategist, Production and Project Manager.

Attributes

Discrete, All-inclusive, Attractive, Strike Curiosity, Timeless 

Category

Branding  

Year

Fall 2017

Audience Needs

• Ability Ally’s participants need to feel comfortable and they need to know their privacy is being respected

•  The audience has the need to be included as a part of a welcoming community

Project Brand Characteristics

• Strong 

• Bold 

• Unique 

• Inviting 

• Accessible

•  Diverse 

Project Challenge

One of the main challenges that Ability Ally had was trying to break the negative stigma of disability, and changing the perspective to focus on the positive. To focuse on the abilities as opposed to the disabilities. 

Project Solution

Ability Ally’s challenge inspired me to create a design based on the concept of diversity and inclusivity .I designed the Ability Ally logo, where each letter is shaped to convey the organization’s identity through its applications. This logo illustrates the message of the “visible”, the “invisible”. The abstract patterns from the deconstructed logo becomes a hidden message which connects to the organization idea without attracting too much attention.