Target Audience

• Testers, age: 21+, People who occasionally drink and enjoy experimenting with new flavors.

• Savers, age: 21-26, College students on a budget who cannot always afford to drink out.

• Home drinkers, age: 26-80, Easy going people who enjoy a good drink during the weekends in the comfort of their homes.

Brand Role 

Project Manager, Illustrator, Designer, Researcher

Attributes

Fun, Creative, Entertaining, Attractive, Clear

Category

Infographic

Year

Spring 2017

Audience Need 

• How to make delicious drinks on a budget

• Teaching beginners how to order a drink 

• Learn about tools used to create different cocktails

• Money management when it comes to drinking 

Project Challange  

• Figuring out a way to make the black board effect realistic 

• Translating heavy textual content into simple infographics 

• Organizing the flow of the information, and how the eye goes from one place to another within the space.

• Creating a simple, beneficial app that teaches people how to create a drink and how to save money 

Project Solution

• To give the project a blackboard effect, I added a black board image and chose a hand-rendered font that looked as if I was writing on a blackboard 

• Translating the text into a simplified infographic took many trials and errors, I made many revisions and surveys to mak sure the appropriate information was being illustrated

• I created a focal point in each magazine page, then distributed the information based on the focal point.

• The app was very straightforward, it was divided into two sections to make it as accessible and clear as possible.