What is Snazzy!
Snazzy is a period kit that helps aid woman on their period days. The packaging of Snazzy is designed to look like a journal book, so ladies can take it with them wherever without feeling uncomfortable. The Snazzy kit consist of six main goodies which are: pads heat pads, tampons, pain relievers, chocolates and tea. The goodies could be replaced with other brands once used. What makes Snazzy special is the packaging and how it conveys the idea of energetic and empowered women.
Target Audience
Females
Varying ages, from first menstruation until menopause
All ethnic backgrounds
All economic status
Girls and women who feel uncomfortable with their periods in a public setting
Brand Role
Concept, Design Execution, Brand Identity and Brand Strategist, Production.
Attributes
Energetic, Bold, On the go, Convenient, Timeless, Discrete
Category
Packaging and Branding
Year
Spring 2017
Research
Moodboard
Procsess
Hand Sketches
Final Logo, Color and Typeface
Project Objective
The Snazzy kit was made for a packaging project. The guidelines were to create an aid kit that involved no adhesive. The feminine hygiene (period) kit’s purpose is to create a journal-looking pack that a woman can carry around while being discrete. It can aid girls in school who can put it in their lockers and take it out whenever they need it. Busy women on the go can also carry it around through out their meetings.
Audience Need
Discrete
Complete
Accessible
Snazzy Kit
Exterior and Interior Parttern
Instructional Book
Project Challenge
One of the challenges of this project were figuring out a way to put the packaging/product together without the use of adhesive. Another challenge was trying to make all of the kit items cohesive while maintaining the use of only two colors.
Project Solution
I solved the no adhesive challenge by sewing the project. I sewed the exterior packaging after printing on fabric. I also sewed the individual packaging of the menstrual (period) kit which was made from paper. I was able to experiment with possibilities I didn’t know existed before starting this project. I solved the challenge of cohesiveness by creating a grid system that I followed for all the layouts through out changing the shapes. As the color challenge, I played around with shades and tints to create a more diverse effect. The white was used to give more of a pop.
What is Inside The Snazzy Pack
Dielines
How is it Made
How Can Snazzy Save The Day
Two dads can avoid the embarrassment of having to explain what a period is to their teenage daughter by giving her a self-explained Snazzy kit. She can then put it in her locker for emergencies when those special days of the month come unannounced
A busy on the go woman can carry her Snazzy pack wherever she goes without having to worry about taking her bag from the office to the restroom. No one will know what she is carrying since the kit’s outside appearance looks just like a journal.
