What is College Animal Hospital
College Animal Hospital is a rebranding project for a branding class. In this project I was restricted to working around the original logo. Because owners of the hospital felt attached to it. I created a type variation of the logo, where I kept their logo, but changed the theme to playing in the beach. More importantly, College Animal Hospital needed to rebrand their customer experience. In this following project you will find design thinking methodology in action when it comes to approaching a business that needs help with their day to day client interaction.
Target Audience
College student that live around the area
Military staff living in the area
Single individuals with pets, that live around the area.
Families around the area
Retired couples
Brand Role
Concept, Design Execution, Brand Identity, Illustrator, Photographer and Brand Strategist, Production.
Attributes
Energetic, Playful, Caring, Reliable, Locally Owned
Category
Rebranding Project, Design Thinking and User Experience
Year
Fall 2017
Research
Mood board
Process
Design Thinking Process
Hand Sketches
Final Logo, Color and Typeface
Project Objective
The project was made for a branding class. Our mission was to research businesses in the San Diego area that needed help with their brand. and figuring out what wasn't working for their existing identity.
Project Deliverables
Customer Experience
Nurse’s Scrubs,
T-shirts
Office Paper Work
Magnet
Goody Bags
Interior and Exterior of the store
Store Approach Exterior
Front
Side
Store Approach Interior
Counter View
Door Options
